Education Team
Our education team is composed of Andrea Andrini and Francesco Cagnazzi.
Andrea specializes in smoothing treatments, hair reconstruction and lamination.
Francesco specializes in lightening techniques, balayage, and fashion coloring.
Both have over a decade of experience in the beauty and hair care industry and are constantly updated on the latest trends and innovative techniques.
The main goal of the Academy is to provide high-quality experience and training through a personalized approach that caters to individual needs. Our education team is always available to answer questions and offer helpful advice for hair beauty and care.
PROFESSIONAL TECHNICAL COURSES
Our Academy is always ready to welcome professionals from around the world who wish to deepen their knowledge of all our products.
BE BLONDE
Discover the latest lightening techniques to excel in the beauty industry. Get ready to master the art of blonde with style and confidence.
This course is designed for hairdressers eager to experiment with and master quick and effective lightening techniques that can be easily used daily in the salon.
Choose to stand out with style every day.
The course will be primarily practical. During the day, we will work on mannequins and explore two incredible lightening techniques. A unique opportunity to practice and refine your skills directly in the field.
The price* includes:
- 2 Mannequins
- Course materials
- Products & tools
- Soft Lunch
- Certificate – A certificate of participation will be provided.
iLIGHT
Transform hair into works of art with the exclusive Airtouch technique course.
This course is for hairdressers looking to challenge themselves by learning and/or improving the trending Airtouch lightening technique.
A full day of engaging theory and practice, working on mannequins to put teachings into practice.
The price* includes:
- 1 Mannequin
- Course materials
- Products & tools
- Soft Lunch
- Certificate – A certificate of participation will be provided.
BE SMOOTHER
Discover the secrets to transforming unruly hair into silky, flowing masterpieces.
Prepare to master the aesthetics of perfect smoothness with confidence and skill. Join us to refine your abilities and take your talent to the next level!
We will start with a brief introduction to various hair smoothing and modulation systems. We will then dive into personalized hair diagnosis, followed by a detailed consultation session. The practical part on a model will bring the learned techniques to life, allowing you to apply your new skills. Finally, we will conclude with a comparison of the achieved results.
Ideal for hairdressers eager to perfect hair modulation techniques. We will explore advanced smoothing, volume reduction, anti-frizz, and lamination techniques.
Refine your skills and learn to tame any hair type.
The price* includes:
- Soft Lunch
- Course materials
- Products & tools
- Certificate – A certificate of participation will be provided.
BE COLORIST
From natural shades to bold looks, this course will guide you through the most innovative techniques and fundamental concepts to excel as an expert colorist.
This course is for hairdressers eager to acquire and apply the essential basics of colorimetry in everyday salon services.
Deepen your knowledge of essential techniques for creating personalized shades, brilliant highlights, and perfect tones.
From now on, make every appointment in your salon an opportunity to express your creativity through color.
The course will be both practical and theoretical.
We will begin with a personalized diagnosis and consultation on the trainer’s model. We will continue with the selection and application of root color, accompanied by the selection of the ideal product for lengths. Participants will work on a mannequin. A training experience that will guide you through every step, making every color a unique masterpiece in your salon.
The price* includes:
- 1 Mannequin
- Course materials
- Products & tools
- Soft Lunch
- Certificate – A certificate of participation will be provided.
DISCOVERY BRAND
Welcome to the beating heart of our brand, where every detail is a step toward excellence.
Discover the secrets behind each product, learn usage techniques, and be inspired by the power of innovation.
This course is for hairdressers eager to immerse themselves in the iAM4u universe or for those beginning to explore our brand and wish to deepen their knowledge with our expert technicians, including targeted problem-solving sessions.
The day will be exclusively theoretical and visual, where all products will be explained, and there will be a practical demonstration of the Extreme Smoothing treatment.
The day is free, and a SOFT LUNCH is provided.
- Certificate – A certificate of participation will be provided.
*For pricing, to confirm your participation, and for further information, please contact your trusted distributor or email: info@iam4u.it.