OUR STORY
Founded in Lecco in 2018, the iAM4U haircare line was conceived by professionals with over three decades of experience in the haircare industry.
Innovative, sexy with elegance, and effective: iAM4U combines advanced technological research in product development and its components. Each product is meticulously crafted to enhance the expertise of hairdressers, empowering them to deliver exceptional results and elevate their craft to new heights.
Our Product Lines
The iAM4U collection features a diverse range of expertly crafted products, including the acclaimed iCOplex color line, the revolutionary iBleach Plex lightening range, iPigments toners, the iSmooth smoothing line, and the For You homecare line. Each product is designed with precision to meet the diverse needs of professional salons.
Today, iAM4U boasts a strong presence in Italy, across Europe, and throughout much of the Middle East. Our brand regularly participates at major industry events such as Cosmoprof in Bologna, Top Hair in Düsseldorf, and Beauty World Middle East in Dubai, where our innovative products continue to gain recognition and success in the global market.
At iAM4U, we combine cutting-edge cosmetic solutions, advanced technology, and the finest raw materials to deliver on our promise: “Products that do what they say”.
OUR VALUES
At iAM4U, our ultimate goal is to create professional haircare products that not only fulfill their promises but also respect the environment and enhance the natural beauty of the hair.
We believe in authentic marketing, transparency, and cultivating relationships based on mutual trust with our partners. These values drive our brand beyond the often-overused claims of being organic and natural, focusing instead on delivering real, tangible results while safeguarding the health of the hair.
To achieve this, iAM4U is dedicated to:
- Constantly researching and developing new technologies for haircare,
- Sourcing only the finest raw materials for our products,
- Providing ongoing training for professionals to master the use of our products,
- Continuously seeking innovation to stay at the forefront of the industry.
Commitment and Sustainability
The environment we live in is precious. Help us respect it. Here’s how to dispose of our products:
100 ml bottles with dropper
Bottle: Plastic – PET 01
Dropper: Glass and Plastic C/GL 95

100 ml color tube
Box: Paper – PAP 21
Tube: Aluminum – ALU 41
Cap: Plastic – PP 05

1000 ml jar
Jar: Plastic – PET 01
Lid: Plastic – PP 05

500 ml jar
Jar: Plastic – PP 05
Lid: Plastic – PP 05

250 ml jar
Jar: Plastic – PET 01
Lid: Plastic – PET 01

1000 and 250 ml bottles
Bottle: Plastic – PET 01
Dispenser: Plastic – PP 05
Lid: Plastic – PET 01

1000 ml bottle with cap
Bottle: Plastic – HDPE 02
Cap: Plastic – PP 05

*Separate collection. Check your municipality’s guidelines.