Has this ever happened in your salon?
Losing clients who want to bleach their hair but are afraid due to previous bad experiences with bleaching?
Feeling the need for a product that can lighten hair in a very natural and gentle way, like after three months at the beach?
The ultimate hair lightening experience
Now with BLEACH NO BLEACH, you can:
- Lighten hair up to 7 levels without bleaching or toning.
- Safely lighten even the most sensitive hair structures.
- Avoid reddish and orange tones after lightening.
- Avoid the need to tone hair after lightening.


BLEACH NO BLEACH Color Cream
Bleach no Bleach® is not a bleach, nor is it a color. It is a unique and revolutionary formula with plex that lightens up to 7 levels while preserving the hair’s integrity, adding shine, and leaving hair soft and healthy.
100 ml

BLEACH NO BLEACH Violet Active
Violet Active is a violet color activator that, when added to Bleach No Bleach®, creates the perfect mix with the right pH and consistency. It also helps achieve a natural blonde color result.
1000 ml
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