iBleach Plex: The innovative lightener that protects hair during the lightening process.

As every hairstylist knows, the technical service of lightening is highly professional because, if not performed with extreme expertise and quality products, it can cause irreparable damage to the hair.

To address this, the IAM4U lab has created iBleach Plex, a cutting-edge solution for hair lightening, developed with an exclusive iAM4u formula. This product represents one of IAM4U’s first successes, becoming one of the best-selling products both in Italy and abroad.

The formula is available in two versions: iBLEACH powder and iBLEACH paste, providing optimal protection for hair during the lightening process.

The revolutionary formula developed by iAM4u contains natural-origin oligosaccharides, “plex,” and waxes that protect the hair structure during application, making the lightening process gentler. At the same time, the product’s potency allows for extreme lightening tones. The powder has a lightening power of 11 levels, while iBLEACH Plex Paste enables lightening with a power of 9 levels.

The black color of iBLEACH PLEX paste is due to the combination of blue, green, and purple pigments in its formula, designed to counteract unwanted red, yellow, or orange undertones, ensuring more uniform and particularly cool results as per current fashion trends.

iBleach Plex is the ideal lightener to work in combination with other IAM4U products from the iCOplex and iPIGMENTS lines, allowing you to create the perfect base for endless creative color plays or simply tone in the desired shade for more classic and sophisticated looks.

iBleach Plex represents a true technological leap in the world of hair lightening and is the tool for a hairstylist who wants to lighten their clients’ hair while keeping it healthy, shiny, and incredibly beautiful.