iSMOOTH Extreme: The Ultimate Smoothing Treatment

Many women dream of having perfectly smooth, shiny, and frizz-free hair. To achieve this dream, they often overuse flat irons and low-quality smoothing products, which can cause significant damage to the hair.

In the early 2000s, Brazil introduced keratin smoothing treatments, which represented a small revolution in the world of hair care products. Unfortunately, these initial products contained formaldehyde, a substance that was soon banned in nearly all countries. However, the promise of sleek, shiny hair was upheld with the development of new, formaldehyde-free formulas.

These smoothing products are still commonly referred to as “keratin” because the first formulations contained this ingredient, known for its restructuring properties. At IAM4U, we have developed the iSMOOTH Extreme treatment, which, thanks to cutting-edge cosmetic technology, smooths even the most curly and difficult hair, always achieving a 100% smooth result. Additionally, it eliminates the bothersome frizz, leaving the hair soft, shiny, silky, and with a restored, plumped appearance.

The formula is particularly nourishing and restructuring, thanks to a mix of precious organic ingredients such as macadamia oil, wheat and soy proteins, shea butter, grape seed oil, and a valuable blend of plant oils. The Extreme treatment is exclusively professional and should be performed in a salon by a stylist properly trained in using the product.

Andrea Andrini, an IAM4U technician dedicated to training hairstylists in smoothing products, explains the procedure and shares some tips for maintaining the treatment over time.

“The procedure involves washing with IAM4U Pre Treatment shampoo, a mildly alkaline deep-cleaning shampoo that gently cleanses the hair thoroughly. Then, the iSMOOTH Extreme smoothing product is applied, left on for the necessary time, followed by rinsing and flat-ironing with a suitable professional tool.”

“To maximize the treatment’s longevity,” Andrea adds, “the stylist will recommend the ISMOOTH HOME CARE maintenance line to the client.”

According to Andrea, the maintenance line is essential for preserving the salon results over time, featuring flaxseed oil, amino acids, and a special molecule called Egolux, which makes hair extremely shiny, silky, and fragrant.

So, what benefits will the client notice at home? “They will no longer need to fear humidity, and their hair will be much easier to manage. The hair can be dried simply using the heat of a blow dryer from top to bottom, with the help of hands or a brush.”

What is the expected duration of the Extreme smoothing treatment? “With the use of the recommended maintenance products, as mentioned, we can expect a duration of up to six months. After that, the hair will gradually return to its natural shape, as the hair structure is not permanently altered.”

Another advantage of Extreme is that the client can tie their hair without worrying about elastic marks, which can sometimes occur with other products.

In conclusion, IAM4U Extreme is the professional product recommended for all women who desire perfect smooth hair and, why not, it is also suitable for men who want smoother hair.